Out of Home Advertising sees Continual growth over Traditional Media
Out of Home (OOH) advertising is a great way to increase reach amongst your customers. An article by Digital Signage Advertising note that studies show that as traditional media, including online, are experiencing less growth, OOH options are soaring.
Some key notes from the article:
• Panel research shows that OOH media, including digital and airport advertising, is becoming increasingly effective
• adding OOH options can increase reach by 316%
• Digital technology and signage has an annual growth rate of 15-22%
How can we help you increase your Out of Home media coverage at the airport? How would a digital ad played every minute increase your reach? Let us show you options! Reach us at JWinters@interactiveairportadvertising.com