Miami International Airport Makes Commitment to Beacon Technology

With airports becoming more of a destination instead of just a mode of travel, many airports are focused on making the passenger experience a great one.  The use of technology is steadily on the rise.  Passengers can order food, shop, and become VIP members of various organizations’ reward groups.  The best part is that all of these activities can take place on your Smartphone or tablet devices.

Mobile marketing is the biggest type of advertising used followed by digital advertising.  Airports are now moving to technology that can be integrated with the Smartphone. Beacon technology allows customers to interact directly with the airports and concessionaires.  Beacon technology works through the Bluetooth frequency and can receive/send signals 20-30 meters.  Beacon technology can recognize where you are, within a certain location, and send information that is relevant.

According to Skift’s article, Miami International Airport has committed to installing the beacon technology throughout the airport.  This will enable Miami to reach airline customers, airport retailers and passengers. The services providers can interface with the beacons according to their particular needs.  Employees can also be reached to notify of important issues or operational information.

A combination of airport advertising and the use of beacon technology could take your message to the next level!  A potential customer can see your message AND be sent information to their smartphone via the beacon technology or a code placed on your ad.

Contact us for more information at JWinters@interactiveairportadvertising.com