Digital Advertising is the World’s Second Fastest Growing Medium

Digital Advertising is the World’s Second Fastest Growing Medium

Digital Advertising is the World’s Second Fastest Growing Medium

The average consumer is exposed to 14 minutes to digital media in 2013, and this number steadily grows. IT is anticipated to average around 20 minutes by 2017. Some of the factors that fuel this growth are longer commutes to work, increase use of wireless devices, and growth in personal travel and shopping.

Digital media is only trailed by mobile media. Increased creativity, interaction with consumers, and mobile offers and deals will only increase the amount of time spent with digital advertising. The United States continues to remain the leader in the digital out of home market.

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