5 Reasons Marketing campaigns utilize digital Advertising
- Cross-platform opportunities- Advertisers can integrate traiditional advertising mediums, mobile advertising, and digital advedtisin to capture audiences.
- Digital advertising provides messages in locations that matter– The amount of time spent traveling is increasing in many markets. IPG Media lab reports that 41% of consumers are more receptive to advertising in public places than at home.
- The ability to obtain and utilize data locally– According to studies by Kelsey, by 2017 location-targeted mobile advertising spending will increase to $10.8 billion. DFigital advertisers are able to use the growing mobile market to appeal to consumers on larger, higher impact screens
- Digital creates a canvas for creativity- The ability to build awareness and drive results exist in digital media. Digital allows the opportunity to reach a unique audience. This can lead to more immediate sales
- Digital advertising presents new measurement opportunities-Digital media now allows for a customer’s exposure to me measured by more means that self reported data. Codes and interactive tools can track traffic and usage.
How can we help ou increase your digital footprint in the airport? Are you utilizing advertising where you can track your ROI? Let us help you spread your message.
For more infromation on the Airport Advertising opportunity, please contact us at JWinters@interactiveairportadvertising.com