Trends in Advertising show value in Airport Marketing

Airports used to be known as just a transit hub, a way to get from point A to point B.   Over the last decade concessionaires and other organizations near airports have realized the potential of reaching the airport audience.

As the numbers for airline travel steadily increase, airports are becoming more of a destination. Airports now serve as a platform to get a message to potential customers.  Several marketing trends are emerging to gather the attention of passengers.

Advocacy– Developing a relationship with travelers by showcasing a solid reputation for services and amenities. Providing a memorable and shareable experience makes this type of marketing successful.  VIP programs allow customers to join and share with friends which creates advocates for the business.

Virtual Shopping– By using technology such as smartphones and QR codes, advertisers can provide easy ways for customers to shop and obtain more information.  Companies can also provide passengers with coupons or deals using QR codes.

Digital Advertising– Not only does this allow advertisers to update ads without production fees, but advertisers can make the ads interactive where customers can connect using their smartphone.

Let us keep you using the latest trends! With digital options readily available at most airports, you utilize this advertising option as a way to keep up with your business as promotions change.

Contact us for more information at JWinters@interactiveairportadvertising.com