Why Airport Advertising?
Ronald Reagan Washington National Airport (DCA)
Overview:
Ronald Reagan Washington National Airport (DCA) serves the ninth largest Designated Market Area (DMA) in the U.S. The airport is part of the fastest growing air market in the nation – Washington, D.C. – which boasts nearly 65 million annual passengers.
DCA is downtown D.C.’s, closest and most convenient airport. It specifically caters its many services to key players and opinion leaders in the political arena and to the business clientele of the many Fortune 500 companies located in the region.
This airport serves as one of the top commuter airports in the country, with 152 weekly flights to Boston and 86 weekly flights to New York City.
Market Penetration:
51% of the Washington DC DMA adults traveled by air in the past year; of these adults, 56% departed from Ronald Reagan Washington National Airport.